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Craig

Craig logo
  • Craig Electronics
  • Craig Electronics International Ltd P.O. Box 694650 Miami, FL 33269-4660, USA
  • Official website
  • service@craigelectronics.com
  • +1 866 321 7191
  • No fax number available

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Equipment[add model]

Craig manufactures or has manufactured the following equipment (click to expand models list):

CD-Players
 
Dynamic Speakers
 
Solid State Amplifiers
 
Tape Decks
 
Turntables
 

General information [contribute]

TAC (October 17, 2009): The Craig website is currently offline.

TAC (October 17, 2009): To date we could not find any information on this brand. Any info would be highly appreciated.

History[contribute]

Craig web site (December 30, 2009): December 1, 1996 (Cerritos, CA) - One of the world's oldest and most established consumer electronics brands, Craig is poised to embark on a dramatic new era of growth and momentum. The company's recent, favorably received public stock offering, in addition to numerous new products plus expanded resources and distribution capacity place Craig in the enviable position of having the tools necessary to survive and prosper in a continually challenging marketplace.

Founded in 1929, Craig established an early reputation as a dependable and innovative supplier of photographic products. The company soon became a dominant force in marketing a wide range of products throughout the Western United States and was awarded the exclusive regional distribution rights for Columbia Records. During this same period, Craig became the exclusive distributor for Motorola televisions and radios.

In response to changing market conditions, in the late 1950s the company began to widen its geographic scope to include the entire United States and to build strong relationships with prominent Japanese consumer electronics manufacturers such as Matsushita and Sanyo. Subsequent to this, a favorable review of the company's Model 212 Cassette Tape Recorder led to sales of more than 1 million units, an almost unheard-of level for that period. Craig ultimately became Sanyo's exclusive outlet for radios, tape recorders, home stereos and television sets in the United States and reached a similar arrangement for Pioneer's mobile audio products.

In the 1970s, many Japanese consumer electronics manufacturers began building their own distribution infrastructure to more effectively control the marketing of their products on a worldwide basis. Although the company's exclusive distribution agreements were soon terminated, Craig continued to develop products in conjunction with the industry's leading manufacturers for many years. At the same time, Craig invested heavily in national consumer advertising and related brand-based promotions to maintain awareness of and demand for all home and car audio products in Craig's growing line.

Over the years, Craig has been responsible for many landmark product innovations, including the first cassette-based car stereo system, the first high power car stereo receiver (marketed under the Craig "Powerplay" name) and the very first external power amplifier designed for the mobile audio category. The company, which was also responsible for the world's first hand-held calculator, has successfully registered and continues to promote its brand name and trademarks in markets around the world.

Forum topics on Craig

The following topics regarding Craig in general can be found in the forums. Topics about specific models can be found on the model pages. If you want to start a new topic, click here.