Sansui logo
  • Sansui Electric Co. Ltd.
  • 14-2, Shinyokohama 2 Chomekohoku-Ku, Yokohama City, Kanawaga 222-0033, Japan
  • Official website
  • No email adres available
  • 0297 57 7637
  • 0297 20 7788


Equipment[add model]

Sansui manufactures or has manufactured the following equipment (click to expand models list):

Dynamic Headphones
Dynamic Speakers
Laserdisc Players
Solid State Amplifiers
Tape Decks
Valve Amplifiers

General information [contribute]

Sansui is a Japanese manufacturer of audio and video equipment. Headquartered in Tokyo, Japan, it is part of Grande Holdings, a Chinese Hong Kong-based conglomerate, who also owns Japanese brands Akai and Nakamichi.


Company history

Founded in Tokyo in 1947, Sansui initially manufactured transformers, but by the 1960s had developed a reputation for making serious audio components. They were sold in foreign markets through that and the next decade. Sansui's amplifiers and tuners from the 1960s and 1970s remain in demand by audio enthusiasts.

In the UK around 1982, the Sansui AU-D101 amplifier and its more powerful sibling the AU-D33, were highly acclaimed by audiophiles and were so well matched to a pair of KEF Coda III speakers that they could be bought as a set from some outlets. These amplifiers used a complex Feed-forward servo system which resulted in very low 2nd order harmonic distortion. Despite this success, Sansui completely failed to follow up with further mass market audiophile components.

As the mid 1980s arrived, sales were lost to competitors (Sony, Pioneer, Matsushita's Technics). Sansui began to lose visibility in the United States around 1988, and then focused on manufacturing high-end components in Japan. The company began to manufacture high-end television sets and other video equipment, but ceased exportation.

In the late 1990s, the company's brand was used on video equipment manufactured by other companies. The current manufacturer of the rebranded sets is Orion Electric, based in Osaka and Fukui, Japan. Its U.S. subsidiary markets products under the Sansui brand, among others. Sansui is thus a mere umbrella brand at present. This radical change in Sansui's corporate identity has resulted in a notable change in its product quality as consumers now tend to consider Sansui a mass-market brand rather than a maker of high-end electronics.

Product history

1954 Introduced the First Sansui Tube Pre-Main Amplifier Kit HPR-100 with Radio Tuner.
1959 Introduced the First Tube Pre-Main Amplifier SM-88 in Japan.
1964 Introduced the Stereo Pre-Main Amplifier AU-70.
1965 Introduced the Black Front Panel Pre-Main Amplifier AU-111.
1967 Introduced the First Solid State Pre-Main Amp AU-777 with Silicon Transistors.
1971 Introduced the QS Method 4 Channel Stereo Rea Power Amplifier QS-10.
1972 Introduced the Vintage AU-9500 (123,000 Yen) that was Greatly Praised by Audiophile Enthusiasts.
1976 Introduced the First Generation of the Current 07 Series, AU-607 (69,800 Yen).
1979 Introduced AU-X1 (210,000 Yen). Introduced AU-D907 LIMITED (175,000 Yen).
1984 Introduced AU-D607X (79,800 Yen).
1992 Introduced C-2302 VINTAGE (1,280,000 Yen).
1994 Introduced AU-AL907 LIMITED (410,000 Yen).
1995 Introduced AU-AL907MR(295,000 Yen), AU-AL707MR(185,000 Yen), AU-AL607MR(99,000 Yen).
1997 Introduced AU-AL607NRA(108,000 Yen).
1998 Introduced AU-AL707NRA(200,000 Yen), Introduced AU-AL907NRA(300,000 Yen).
1999 Limited Reproduction of BC-2 for Spendole in England.
1999 Limited Production of Tube Pre-Main Amplifier AU-111 VINTAGE 1999
1999 Introduced AU-AL607 MOS Limited (180,000 Yen)

External links

Sansui Best of Sanusi pages

Forum topics on Sansui

The following topics regarding Sansui in general can be found in the forums. Topics about specific models can be found on the model pages. If you want to start a new topic, click here.